Thoughts on design, research, and building better digital experiences.
Twenty-five years ago, Flach and Dominguez (1995) introduced the term "USE-Centered Design." The goal of that article was to advocate for an expansion of the then prevailing focus on user-centered design to give more consideration to the larger context of work.
Read more →Early in my career as a designer at America Online (AOL), I worked in content creation where users would read articles that had various banners and ads around the webpage. AOL made money through ads and banners that were meant to provide additional resources for the user or directly sell them something. When done well, the ads were there to support the content on the page. When done poorly, the ads were perceived to be in the way.
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